“Swiggy Dineout Moments turns life’s most meaningful dining occasions from a WhatsApp nightmare into a three-tap experience — and makes sure you never miss the next one.”
| Section | What’s Inside |
|---|---|
| Product Context | Overview, business model, market sizing |
| Competitive Landscape | Competitors, feature matrix, white space |
| Problem Statement | Core insight, HMW framing |
| User Research | Personas, insights |
| Pain Points | MoSCoW prioritisation |
| User Journey | Full Occasion Organizer journey |
| Solution | 3 features: Occasion OS, Dining Party, Occasion Passport |
| Prioritisation | Impact vs effort |
| Trade-offs & Risks | What we’re not building + risk register |
| Roadmap | MVP → V1 → V2 |
| GTM Strategy | 3-phase go-to-market |
| Metrics | North Star + full metric stack |
| A/B Testing | 8 hypothesis-driven experiments |
| Summary | One-line pitch + key wins |
Swiggy Dineout is India’s leading dining-out platform, acquired by Swiggy in 2022 and integrated into the Swiggy super-app. It offers restaurant discovery, table reservations, exclusive dining deals, and contactless payments.
| Metric | Number |
|---|---|
| Users | 7 Million+ |
| Cities | 20+ |
| Restaurant Partners | 50,000+ |
| FY23 Revenue | ₹77.5 Crore |
To provide users with the best dining alternatives, offers, and experiences while assisting restaurants in increasing their reach and efficiency.
To transform the dining experience by making it more convenient, rewarding, and accessible for everyone, everywhere.
| Revenue Stream | Mechanism |
|---|---|
| Commission per booking | 5–15% per confirmed reservation |
| Advertising & Promotions | Restaurants pay for featured placement |
| Swiggy One Integration | Dineout perks drive subscription upgrades |
| Dineout Pay | Transaction fee on in-restaurant payments |
| 🆕 Occasion Add-ons | Revenue share on bookable extras (cake, flowers, photographer) |
| 🆕 Partner Intelligence (V2) | Premium restaurants pay for detailed group guest data |